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EARTHCO SOIL MIXTURES GETS A FRESH LOOK
Tuesday, November 13, 2018
We’re excited to share that Earthco Soil Mixtures has undergone an entirely new look. Following the rebranding of our parent company, G&L, updating of the logo created almost 15 years has given Earthco Soil Mixtures a fresh new look.
Each of G&L’s sub-brands was assigned its own key brand colour, drawing upon the natural elements that inspire the products. Earthco Soil Mixtures is green, representing plants and trees. These colours help to easily identify the brand at a glance, and carve out a more distinct brand presence.
Furthering this was the creation of each sub-brand’s individual icon, based upon G&L’s legacy round logo, but modernized to convey each brand’s unique product offering. Earthco Soil Mixtures’ icon is made of circular shapes reminiscent of soil particles. The icons serve as another method to unify all brands under the G&L umbrella while creating a unique pattern distinct to each sub-brand. Our goal with this rebranding was to create something enduring that would appear contemporary today, yet be timeless enough to last throughout the next decade. We’re extremely happy with the result and look forward to rolling out our new look.
Earthco Soil Mixtures. Providing topsoil, custom soil, mulch and compost in Toronto, Vaughan, Scarborough and throughout the Greater Toronto Area.